Key Levers in Real Estate Negotiation for Buyers and Sellers

Negotiating in real estate is a delicate balancing act, where both buyers and sellers can adjust various terms to create a mutually beneficial agreement. Post the NAR settlement, the ability to sell and negotiate is more critical than ever for agents to master.   

Is your current real estate professional exceeding expectations in these areas below?  

Price

The most obvious negotiation lever is the purchase price. Buyers aim for a discount, while sellers aim for competitive offers. Compromise often depends on market conditions and the property's appeal.

Closing Costs

Negotiating who covers closing costs can ease financial strain. Buyers may request sellers to pay part or all of these fees, while sellers might counter with a higher selling price to offset this concession.

Closing Timeline

The closing date can significantly impact both parties. Buyers may want to move quickly or need time to secure financing, while sellers may need flexibility to align with their next steps. Adjusting the timeline can often sway a deal.

Inspection Contingencies

Buyers frequently use inspections to negotiate repairs or price reductions. Sellers, however, might offer repair credits to avoid delays.

Inclusions and Exclusions

Negotiations often include items like appliances, furniture, or even landscaping features. Agreeing on these extras can bridge gaps in price expectations.

Earnest Money Deposit

The deposit shows a buyer’s commitment. A higher earnest money offer can strengthen a bid, while sellers may negotiate a refund policy for added security.